We have 5 modern dairy farms in Dongying Shandong Province and 2 in Chifeng, Inner Mongolia. With over 80,000 heads of cattle to date; all our 7 farms have the highest standard in bio-security, operational system and know-how in the country. We produce premium, top of the range raw milk for leading dairy brands inside China.
Building on the success of our Greenfields brand in South East Asia; we established Shanghai Austasia Food Co Ltd in 2013 to engage Chinese consumers directly with our traditional commitment to product quality and integrity. In 2017, we began to produce our own branded milk under the Greenfields label. With a rising demand for traceable, premium dairy products, Greenfields milk is now distributed to foodservice companies and selected retail chains in Shanghai, Zhehjiang, Jiangsu, Shangdong and Beijing.
In 1997, we built a vertically integrated farm and processing facility in Malang, East Java which became the first grass-to-glass dairy facility in Indonesia.
With a current herd size of over 16,000 carefully selected and bred Holstein and Jersey cattle; premium raw milk is transferred directly from our farms to our own modern processing plant. This integrated production model enables us to seal in the maximum amount of natural nutrients in all our dairy products.
In 2000, we launched our consumer brand Greenfields to differentiate our milk in the premium segment as pure, high quality and locally produced. We have since introduced Greenfields whipping cream, fresh cheese and yogurts to target affluent consumers seeking more sophisticated dairy products.
Today, Greenfields is No. 1 brand in the Fresh Pasteurised Milk and the Stirred Yogurt categories in Indonesia. Greenfields products are widely available in major retailers, leading hotels, restaurants, international coffee brands and more. Growing beyond Indonesia, we also export Greenfields milk and dairy to Singapore, Hong Kong, Brunei, Malaysia and Myanmar.
To keep up with rising milk consumption, we recently completed a second farm and a brand-new milk processing plant in East Java. The new processing plant has a daily processing capacity of 250 tons of milk. Total production volumes have further increased following the second dairy farm in East Java, placing Greenfields firmly as Indonesia’s leading milk producer.
In 2003, we established Austasia Food Pte Ltd in Singapore as a marketing and distribution centre for Greenfields milk and other quality dairy products. Today, Greenfields is widely available in all leading grocery retail chains, food & beverage services including gourmet coffee chains throughout Singapore with overseas sales to Hong Kong, Malaysia, Brunei and Myanmar.