LEADING
- Top of Mind
- Reference point by industry
- A continuing process
- Ahead of competition
DEPENDABLE
- Dependable to all partners, farmers, consumers & staff
- Consistent, traceable, good quality, safe, disease free products
- Responsible to the community & environment
AFFORDABLE
- Cater mainly to the masses
- Not the cheapest, but good value
- Role in alleviation of food shortages
- Efficient protein converter, leading to reasonable long-term profit for business sustainability
PROTEIN FOODS
- Emphasis on poultry, livestock & marine proteins
- Including key upstream operations of feed, livestock breeding & raising, vaccines etc
- Food grade, for human consumption
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EXCELLENT TEAMWORK
- Cooperate & support each other even without being asked
- Seamless coordination
- Operate as 1 unit
- Differences in opinions encouraged but move as a team
PROVEN EXPERIENCE
- Experienced in farming and emerging economies
STAKEHOLDERS
Includes :
- Staff
- Customers
- Suppliers
- Contract Farmers
- Shareholders
- Community
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